Now that things have settled down, I check the account every other day instead of putting it on autopilot. Checking your account regularly gives you many advantages: You can monitor how your ads are changing in terms of position, clicks, spend, etc., especially in the first few days or after a change. You learn a bit about visualizing your search queries, such as whether you have the right keyword match option, whether you're getting the right kind of clicks, or what people are looking for, which can give you new business ideas.
You can compare ad performance over time - I was surprised at what worked and what didn't. You can determine next steps, such as creating a new ad group, refining landing pages, reviewing bid adjustments, trying something new (e.g. keyword insertion). TIP: Consider jewelry retouching service comparing your AdWords search query data with the organic query data from Search Console. When I did this, I learned that my AdWords landing pages could also do SEO duplication. Am I happy to have migrated to AdWords? Yes! If you are thinking of setting up an
AdWords campaign, I advise you to go for it. Now that I've gotten over the initial bump, I can see the benefits of paying for clicks. But I still have a lot to learn. To ensure your success and reduce frustration and wasted money, take the time to learn how to set things up properly, especially your goals in Analytics. Then, regularly analyze your data. Without this information, you won't know if your ads are working! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.